The Big Question: Your Own Store or Amazon?
Every Haryana business owner considering online selling faces this question. The answer isn't one-size-fits-all. Let's break it down with a detailed comparison.
Marketplace (Amazon, Flipkart)
Pros
- Instant access to millions of customers
- Built-in trust and payment processing
- No need to build technology from scratch
- Handles shipping logistics
Cons
- 15-40% commission on every sale
- You don't own customer data
- Zero brand building
- Listing suspension risks
- Price wars with competitors
Your Own Ecommerce Store
Pros
- Zero commission — only 2-3% gateway fees
- Complete brand control and identity
- Own your customer data
- Full SEO control — rank on Google
- Set your own pricing and policies
Cons
- Customer acquisition requires marketing
- Technology investment upfront
- You manage support yourself
The Smart Strategy: Both
For most Haryana businesses, the winning strategy is a phased approach:
Start with a marketplace
If you have zero online presence — get immediate sales and validate demand on Amazon or Flipkart.
Simultaneously build your own store
Start directing traffic to your own domain. Build brand awareness from day one.
Gradually shift focus
As your store grows, reduce marketplace dependency. Convert marketplace customers to direct buyers.
Use marketplace as discovery
Let customers find you on Amazon, then convert them to repeat direct buyers on your store.
A blanket manufacturer selling on Amazon pays 15-25% commission. On ₹10 lakh monthly sales, that's ₹1.5-2.5 lakh going to Amazon. A ₹60,000 investment in their own B2C store pays for itself in 1-2 months through commission savings.
When Does Each Option Make Sense?
| Scenario | Best Channel |
|---|---|
| Testing product-market fit | Marketplace |
| Commodity / price-driven product | Marketplace |
| No marketing budget yet | Marketplace |
| Unique / premium product | Own Store |
| Want to build a brand | Own Store |
| Repeat-purchase products | Own Store |
| B2B / wholesale | Own Store (essential) |
Marketplaces are rental stores — you pay rent forever and build someone else's business. Your own store is an investment — you pay once and build your own asset.
Ready to Build Your Own Store?
Stop paying commissions. Start building your brand with a custom ecommerce store.