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Shivaya Luxe: Premium Jewellery E-commerce Experience

A stunning WordPress WooCommerce website for an Indian luxury jewellery brand, featuring exquisite designs in gold, diamond, and silver. Built to showcase craftsmanship, inspire trust, and deliver a seamless high-value shopping experience for discerning customers worldwide.

IndustryLuxury Jewellery Retail
PlatformWordPress + WooCommerce
Duration12 Weeks
WebsiteShivayaLuxe.com
Project Overview

The E-commerce Challenge

Shivaya Luxe, a family-owned jewellery business with three generations of craftsmanship, needed to expand beyond their physical stores in Mumbai and Delhi. The challenge was to create an online presence that could convey the luxury, trust, and attention to detail that their in-store experience provides.

High-value jewellery purchases require exceptional product presentation, transparent pricing, authenticity assurance, and a seamless checkout experience. We needed to build a platform that would convert browsers into confident buyers.

830+ Productscatalogued with variations
15+ Countriesshipping worldwide
Shivaya Luxe homepage
Shivaya Luxe product page
Product Categories

Curated Collections

Organized product taxonomy for easy navigation across diverse jewellery categories

Bridal Collection

120+ Designs

Temple Jewellery

85+ Designs

Diamond Elegance

200+ Designs

Daily Wear Gold

150+ Designs

Silver Treasures

180+ Designs

Kundan & Polki

95+ Designs
E-commerce Features

Luxury Shopping Experience Features

Every feature is crafted to build trust, showcase product excellence, and provide a premium online jewellery shopping experience that rivals in-store consultations.

Advanced Product Filtering

Intuitive filters by metal type, gemstone, price range, occasion, and collection allowing customers to find their perfect piece effortlessly.

High-Resolution Product Gallery

360° product views with zoom functionality, multiple angle shots, and video showcases to highlight craftsmanship and intricate details.

Multi-Currency & Payment Gateways

Support for INR, USD, GBP, AED with Razorpay, PayPal, Stripe integration and EMI options for high-value purchases.

Trust & Authenticity Badges

BIS Hallmark certification display, purity guarantees, certificate of authenticity generation, and transparent pricing breakdown.

Wishlist & Gift Registry

Save favorite pieces to wishlists, create wedding or occasion registries, and share with family and friends for gifting.

Live Chat & WhatsApp Integration

Real-time customer support with WhatsApp Business API, live chat, and video call consultations for personalized assistance.

Custom Jewellery Builder

Interactive design tool allowing customers to customize metal type, gemstone, setting style, and engraving for bespoke pieces.

Gold Rate Live Ticker

Real-time gold and silver price updates integrated from bullion markets with price lock feature during checkout.

Our Approach

Development Process

A systematic approach to building a high-converting luxury e-commerce platform from concept to launch.

01

Discovery & Brand Strategy

2 Weeks

Deep dive into the luxury jewellery market, competitor analysis, and brand positioning. Defined target audience personas including NRI customers, wedding shoppers, and gift buyers.

Brand GuidelinesCompetitor AnalysisUser PersonasContent Strategy
02

UX Design & Visual Identity

3 Weeks

Created an elegant, luxury-focused design system with emphasis on product photography, white space, and sophisticated typography that reflects Indian heritage with modern aesthetics.

WireframesUI Design SystemMobile MockupsProduct Page Templates
03

WordPress Development

5 Weeks

Built on WordPress with WooCommerce, implementing custom product types for jewellery with variations for metal purity, size, and customizations. Optimized for speed with lazy loading and CDN integration.

Custom ThemeWooCommerce SetupPayment IntegrationShipping Configuration
04

SEO & Launch

2 Weeks

Comprehensive on-page SEO, schema markup for products, Google Shopping integration, and social media pixel setup. Soft launch with select customers followed by full marketing campaign.

SEO OptimizationAnalytics SetupLaunch CampaignTraining Documentation
Technology

Built with Proven E-commerce Stack

WordPress and WooCommerce power over 28% of all online stores—chosen for reliability, flexibility, and extensive plugin ecosystem.

WordPressCMS
WooCommerceE-commerce
Elementor ProPage Builder
PHPBackend
MySQLDatabase
CloudflareCDN & Security
RazorpayPayments
WhatsApp APICommunication
Business Impact

Measurable E-commerce Success

Within 6 months of launch, Shivaya Luxe achieved remarkable growth in online sales, brand visibility, and customer engagement.

285%Increase in Online Sales
4.2sAverage Page Load Time
68%Growth in Organic Traffic
₹2.5Cr+Monthly Revenue Generated

SEO Performance

Ranking on first page for 50+ high-intent jewellery keywords including "gold necklace online India" and "diamond earrings buy online".

Customer Trust

4.8/5 average rating on Google Reviews with customers praising product quality, packaging, and the seamless buying experience.

Repeat Purchases

42% of customers made repeat purchases within 12 months, indicating strong brand loyalty and satisfaction.

KrossByte transformed our traditional jewellery business into a thriving online brand. The website beautifully captures our heritage while providing a modern shopping experience. Our customers love the detailed product views and the trust badges give them confidence to make high-value purchases online.
PS
Shivam MehndirattaFounder & Creative Director, Shivaya Luxe

Ready to Launch Your Luxury E-commerce Store?

Let's discuss how we can create a stunning online presence for your jewellery or luxury brand with WordPress and WooCommerce.